Adtech Advent: Questions & Answers

Adtech Advent 🎁

We’re been bringing festive spirit to your LinkedIn feed this year.

Having started on the 1st of December,  we’ve created a daily challenge designed to test your industry knowledge (and possibly expose who’s been around the longest…).

Think:
✨ Blurred logos
✨ Clues from the archives
✨ Polls to test your wisdom
✨ A healthy dose of nostalgia

There are no prizes… except bragging rights. And in this industry, that’s worth plenty. In case you’ve arrived late and want to look at back at the day’s so far, here are your questions & answers, however you’ll have to head to LinkedIn for the visual clues.

Answers at the bottom of the page

Day 7 clues: 

• Acquired twice within three years, including once by WPP.
• First to build and manage digital ad platforms inside major retailer websites.
• Founded in Tampa, in an office above a local sandwich shop.

Here are your visual clues.

Day 6 clues: 

• One of the first major ad networks built specifically for mobile.
• Went public on the New York Stock Exchange in 2012.
• Their independent run ended in 2015, when they were acquired.

Any guesses as to who it could be? Check out the logo here.

Day 5 clues:

• Acquired a company called Adinnovation in 2017.
• Originally traded under the name Marimedia Ltd.
• Rebranded to its current name in 2015

Need something visual, here’s the logo.

Day 4 clues:

• Founded in France, in 2012
• Known for high-impact, non-intrusive display formats.
• Acquired Kpsule in 2017, a specialist in HTML5 formats.

Not enough clues to get it right, here’s some more.

Day 3 clues: 

• Founded in 2009, originally as AdSafe Media.
• Listed on the Nasdaq in 2021, still trading today.
• Acquired by Vista Equity Partners in 2018.

Head over to LinkedIn for some extra clues.

Day 2 clues: 

• Founded in 2007, in New York.
• The brand was retired in 2023 after being acquired.
• Famous for their HQ where absolutely everything was orange.

This one’s a little easier once you see the logo.

Day 1 clues: 

• Known for having Nerf guns in the office.
• Founded in 2007, originally as TidalTV in Baltimore.
• Rebranded to its well-known name in 2012.

You’ll know it when you see it. 

Answers below.

Day 6: Millennial Media
Day 5: Taptica
Day 4: Sublime Skinz
Day 3: Integral Ad Science
Day 2: AppNexus
Day 1: Videology