Ultimate Asset · Est. London, 2005

Specialist recruitment for Adtech, Martech, SaaS & emerging media.

Ultimate Asset is a specialist recruitment and executive search business, helping growing Adtech, Martech, SaaS and emerging media companies build and scale the commercial, marketing and leadership teams that drive growth.

Founded in London in 2005, we work with founders, CROs and CMOs across the UK & Europe, North America and Asia. Our focus is simple: understand the market, find the right people and make hires that support your next stage of growth.

UK & Europe · North America · Asia
Who we are

Built around the markets we recruit in.

Ultimate Asset was founded in 2005, originally working across digital media and publishing. As those markets changed, we changed with them.

Today our focus sits across Adtech, Martech, SaaS and emerging media, where technology, revenue and media increasingly overlap.

Many of the businesses we work with operate in markets we have recruited in for years. We understand the companies, the terminology and the commercial models.

And, importantly, we understand the people, because a large proportion of our team come directly from the industries we serve.

Our journey

Two decades of building talent, globally.

Chapter 01 London, United Kingdom
2005
The beginning

Founded in the UK

Ultimate Asset launches in the UK. Set up by our Founders, Matt Bolshaw & James Lyon.

Who we work best with

Specialist hiring for teams in growth mode.

We are particularly well suited to growing businesses that need specialist hiring support but do not yet have a large internal talent function. We also support established businesses when the hire is specialist, senior or difficult to reach through traditional channels.

Submit your brief
  • A 20-person SaaS company making its first Enterprise Sales hire
  • An Adtech business entering the UK
  • A US company building its first commercial team in Europe
  • Established businesses with a specialist or senior hire
  • Roles hard to reach through traditional recruitment channels
What we specialise in

The roles that drive growth.

We recruit across sales, revenue, marketing, customer and leadership roles, from individual contributors through to the C-suite, wherever our sector knowledge gives us an advantage.

Commercial and leadership hiring across programmatic, CTV, data, measurement and advertising technology.

Explore Adtech

Sales and GTM hiring across CRM, automation, customer data, analytics and marketing technology.

Explore Martech

Revenue and commercial hiring, from first Account Executives through to senior sales leadership.

Explore SaaS

Commercial, partnerships and leadership hiring across creator, influencer, social, gaming, CTV and next-generation media.

Explore Emerging Media
How we work

Contingent & executive search.

Two ways to work with us, shaped around the seniority of the hire and how confidential it needs to be. Larger or multi-market builds run as dedicated projects.

Our approach

How we approach a search.

01

Understand the brief

We establish what the business actually needs, not just what the job description says.

02

Map the market

We identify relevant candidates across direct competitors and adjacent businesses.

03

Engage the right people

We approach candidates directly, including people who are not actively looking.

04

Qualify properly

We assess experience, motivation, compensation and fit before introducing anyone.

05

Stay close through offer

We manage feedback, expectations and negotiation through to acceptance.

Why clients work with us

Specialist knowledge, applied directly.

01

Specialist market knowledge

Consultants who work within defined markets, giving clients access to people who understand the roles, companies and candidate dynamics around their search.

02

Director-led expertise

Senior searches are supported by experienced consultants and Directors who stay close from brief through to offer.

03

Access to passive talent

Many of the strongest commercial and leadership candidates aren't applying to jobs. Our work is built on direct market mapping and targeted outreach.

04

Commercial insight

We support clients with salary benchmarking, candidate availability, market mapping and hiring advice before and during a search.

05

Flexible search models

Depending on the importance and complexity of the hire, we work across contingent, exclusive and executive search.

Ultimate Asset, by the numbers
21
Years' experience
Recruiting across digital media and technology since 2005.
3
Regions covered
Delivery across UK & Europe, North America and Asia.
54%
Exclusive searches
Based on searches run in [add period].
90%
Offer acceptance
Based on placements made in [add period].
Selected work

Case studies.

A selection of searches across our core markets. Open any card to read the full story.

Our people

Meet the team.

Named specialists who work within defined markets, providing the same unified service to both our candidates and clients.

Matt Bolshaw
Matt Bolshaw
Founder & CEO
Executive Search · Global
James Lyon
James Lyon
Founder & CEO
Executive Search · Global
Alex Swain
Alex Swain
Managing Director
Leadership & Marketing · Global
Val Dani Diaz
Val Dani Diaz
Operations Director
Internal
James Johnson
James Johnson
Director
Adtech · Global
Hussain Chowdhury
Hussain Chowdhury
Director
Emerging Media · Global
Swaran Sandhu
Swaran Sandhu
Director
Martech & SaaS · Global
About Ultimate Asset

Common questions.

What does Ultimate Asset specialise in?
Ultimate Asset specialises in commercial, marketing and leadership recruitment across Adtech, Martech, SaaS and emerging media, spanning sales, revenue, customer and senior leadership roles.
Where does Ultimate Asset recruit?
We recruit across the UK & Europe, North America and Asia, working with clients hiring in one market or several.
What size companies does Ultimate Asset work with?
We work with businesses at different stages of growth, with particular experience supporting smaller and scaling companies that do not have large internal talent teams.
What recruitment services does Ultimate Asset offer?
We provide contingent, exclusive and executive search, alongside salary benchmarking, market mapping and hiring insight.