Ultimate Asset · Est. London, 2005

Specialist recruitment for Adtech, Martech, SaaS & Emerging Media.

Ultimate Asset is a specialist recruitment and executive search business, helping growing Adtech, Martech, SaaS and Emerging Media companies build and scale the commercial, marketing and leadership teams that drive growth.

Founded in London in 2005, we work with founders, CROs and CMOs across the UK & Europe, North America and Asia. Our focus is simple: understand the market, find the right people and make hires that support your next stage of growth.

UK & Europe · North America · Asia
Who we are

Built around the markets we recruit in.

Ultimate Asset was founded in 2005, originally working across digital media and publishing. As those markets changed, we changed with them.

Today our focus sits across Adtech, Martech, SaaS and Emerging Media, where technology, revenue and media increasingly overlap.

Many of the businesses we work with operate in markets we have recruited in for years. We understand the companies, the terminology and the commercial models.

And, importantly, we understand the people, because a large proportion of our team come directly from the industries we serve.

Our journey

Two decades of building talent, globally.

Chapter 01 London, United Kingdom
2005
The beginning

Founded in the UK

Ultimate Asset launches in the UK. Set up by our Founders, Matt Bolshaw & James Lyon.

Who we work best with

Specialist hiring for teams in growth mode.

We are particularly well suited to growing businesses that need specialist hiring support but do not yet have a large internal talent function. We also support established businesses when the hire is specialist, senior or difficult to reach through traditional channels.

Submit your brief
  • A 20-person SaaS company making its first Enterprise Sales hire
  • An Adtech business entering the UK
  • A US company building its first commercial team in Europe
  • Established businesses with a specialist or senior hire
  • Roles hard to reach through traditional recruitment channels
What we specialise in

The roles that drive growth.

We recruit across sales, revenue, marketing, customer and leadership roles, from individual contributors through to the C-suite, wherever our sector knowledge gives us an advantage.

Commercial and leadership hiring across programmatic, CTV, data, measurement and advertising technology.

Explore Adtech

Sales and GTM hiring across CRM, automation, customer data, analytics and marketing technology.

Explore Martech

Revenue and commercial hiring, from first Account Executives through to senior sales leadership.

Explore SaaS

Commercial, partnerships and leadership hiring across creator, influencer, social, gaming, CTV and next-generation media.

Explore Emerging Media
How we work

Contingent Search, Executive Search and Project & Multi-Hire.

Three ways to work with us, shaped around the seniority, scale and confidentiality of the hire.

Contingent Search

Specialist hiring, paid on success.

Search for commercial, marketing and leadership roles across Adtech, Martech, SaaS and Emerging Media. We map the market, approach the right people, including those who aren't actively looking, and manage the process through to offer.

Explore Contingent Search
Executive Search

Senior appointments, handled discreetly.

Retained, research-led search for leadership and board-level hires. A structured, confidential process for the appointments that matter most, every approach handled in the strictest confidence.

Explore Executive Search
Project & Multi-Hire

Whole teams, run as one project.

A coordinated programme for several connected hires, from commercial team builds and market launches to post-investment hiring. One search strategy, consistent assessment and shared market intelligence across every role.

Explore Project & Multi-Hire
Our approach

How we approach a search.

01

Understand the brief

We establish what the business actually needs, not just what the job description says.

02

Map the market

We identify relevant candidates across direct competitors and adjacent businesses.

03

Engage the right people

We approach candidates directly, including people who are not actively looking.

04

Qualify properly

We assess experience, motivation, compensation and fit before introducing anyone.

05

Stay close through offer

We manage feedback, expectations and negotiation through to acceptance.

Why clients work with us

Specialist knowledge, applied directly.

01

Specialist market knowledge

Consultants who work within defined markets, giving clients access to people who understand the roles, companies and candidate dynamics around their search.

02

Director-led expertise

Senior searches are supported by experienced consultants and Directors who stay close from brief through to offer.

03

Access to passive talent

Many of the strongest commercial and leadership candidates aren't applying to jobs. Our work is built on direct market mapping and targeted outreach.

04

Commercial insight

We support clients with salary benchmarking, candidate availability, market mapping and hiring advice before and during a search.

05

Flexible search models

Depending on the importance and complexity of the hire, we work across Contingent Search, Executive Search and Project & Multi-Hire.

Ultimate Asset, by the numbers
Since 2005
Specialist recruitment
Recruiting across digital media and technology.
3
Regions covered
Delivery across UK & Europe, North America and Asia.
1,200+
Successful projects
Searches completed since 2005.
90%
Offer acceptance
Based on placements made in 2026.
Our people

Meet the team.

Named specialists who work within defined markets, providing the same unified service to both our candidates and clients.

Matt Bolshaw
Matt Bolshaw
Founder
Executive Search · Global
James Lyon
James Lyon
Founder
Executive Search · Global
Alex Swain
Alex Swain
Managing Director
Leadership & Marketing · Global
Val Dani Diaz
Val Dani Diaz
Head of Operations
Internal
James Johnson
James Johnson
Director
Adtech · Global
Hussain Chowdhury
Hussain Chowdhury
Director
Emerging Media · Global
Swaran Sandhu
Swaran Sandhu
Director
Martech & SaaS · Global
About Ultimate Asset

Common questions.

What does Ultimate Asset specialise in?
Ultimate Asset specialises in commercial, marketing and leadership recruitment across Adtech, Martech, SaaS and Emerging Media, spanning sales, revenue, customer and senior leadership roles.
Where does Ultimate Asset recruit?
We recruit across the UK & Europe, North America and Asia, working with clients hiring in one market or several.
What size companies does Ultimate Asset work with?
We work with businesses at different stages of growth, with particular experience supporting smaller and scaling companies that do not have large internal talent teams.
What recruitment services does Ultimate Asset offer?
We offer Contingent Search, Executive Search and Project & Multi-Hire Recruitment, alongside salary benchmarking, market mapping and hiring insight.