Martech Recruitment

Martech recruitment for commercial, GTM and leadership teams.

Ultimate Asset helps Martech businesses hire the people responsible for winning customers, growing accounts and scaling revenue. Our searches span sales, customer success, partnerships, marketing and senior leadership across the UK & Europe, North America and Asia.

We recruit across the wider marketing technology ecosystem, from customer data, CRM and automation to personalisation, loyalty, ecommerce, analytics and AI-powered marketing technology.

UK & Europe · North America · Asia
Martech expertise

Recruiting across the Martech ecosystem.

Ultimate Asset recruits across the wider marketing technology ecosystem, including customer data, automation, CRM, personalisation, loyalty, ecommerce, analytics, measurement and AI-powered Martech.

01

Sales & Revenue

Sellers and revenue leaders who can navigate Martech buying groups, where the CMO, CIO, data and ecommerce teams often all have a say in the decision.

Enterprise Account ExecutiveMid-Market Account ExecutiveSales DirectorVP SalesChief Revenue OfficerBusiness Development
02

Customer & Partnerships

The people who drive adoption, renewal and expansion once a platform is live, and who build the agency, SI and technology partnerships that extend its reach.

Customer SuccessAccount ManagementStrategic AccountsPartnershipsChannelSolutions / Pre-sales
03

Marketing & GTM

Marketers who can sell marketing technology to marketers, an audience that knows every campaign tactic and expects a sharper story as a result.

Demand GenerationGrowth MarketingProduct MarketingField MarketingMarketing LeadershipGTM Strategy
04

Leadership

Leaders who set commercial direction, open new markets and take responsibility for revenue across a country, a region or the whole business.

Country ManagerManaging DirectorVP / SVPC-suiteCommercial LeadershipMarketing Leadership
Search models

Different hires need different search strategies.

01

Contingent search

Success-based specialist recruitment for clearly defined commercial, customer, marketing and GTM roles.

Best suited to
  • Individual specialist hires
  • Established briefs
  • Active team growth
02

Executive search

Research-led search for senior, confidential and business-critical appointments.

Best suited to
  • CRO / CMO
  • VP Sales
  • Managing Director
  • Country Manager
  • Confidential replacement
  • Market-entry leadership
03

Exclusive / project search

Dedicated search support for priority hiring, multiple related roles and commercial team builds.

Best suited to
  • New team builds
  • Multiple GTM hires
  • International expansion
  • Time-sensitive strategic roles
When to talk to us

Martech hiring challenges we regularly solve.

Submit a Martech hiring brief
  • /

    You are entering a new market

    You need the first senior commercial leader or GTM team capable of establishing the business locally.

  • /

    You are building enterprise sales

    You need sellers who understand complex Martech buying groups, longer sales cycles and senior marketing stakeholders.

  • /

    You are scaling customer revenue

    You need Customer Success, Account Management or Partnerships talent capable of protecting and expanding recurring revenue.

  • /

    You need a senior leader

    The appointment is commercially critical, confidential or too important to rely on an active candidate market.

  • /

    You are building a new function

    You need several related hires and want one search partner to understand the whole team rather than treat each role separately.

  • /

    You are struggling to access the right people

    The strongest candidates are not applying to adverts and need to be identified and approached directly.

Martech search in practice

Built on long-term relationships.

I have worked with the Ultimate Asset team for a number of years now, and received nothing less than excellent delivery and service.
Chief Revenue Officer·Mediarithmics

Ultimate Asset has supported Martech businesses across specialist commercial and leadership hiring, including organisations operating across customer data, marketing technology and related SaaS markets.

International Martech recruitment

Martech recruitment across three global regions.

UK & Europe

Ultimate Asset supports Martech businesses hiring across the UK and European markets, from specialist GTM appointments to senior commercial and market-entry leadership.

North America

We support businesses hiring commercial, customer and leadership talent across North America, including international platforms expanding locally and North American companies building overseas capability.

Asia

We support Martech businesses hiring across Asian markets where local customer relationships, market understanding and regional experience can be critical to successful expansion.

2026 salary intelligence

What should you pay Martech talent?

£115k

Median Enterprise Account Executive base

£140k

Median Sales Leadership base

10–20%

Salary premium associated with AI and technical fluency

Ultimate Asset’s 2026 SaaS & Martech Salary Survey benchmarks compensation across commercial, marketing and leadership roles and looks at how technical capability and AI fluency are influencing the market.

Specialist team

Your Martech recruitment team.

James Lyon
James Lyon
Founder & CEO
Martech Executive Search · Global
Alex Swain
Alex Swain
Managing Director
Leadership & Marketing · Global
Swaran Sandhu
Swaran Sandhu
Director & Practice Lead
SaaS & Martech · Global

James Lyon co-founded Ultimate Asset and leads retained executive search for senior Martech appointments, including CRO, CMO, VP Sales and country leadership roles.

Alex Swain works across leadership and GTM marketing appointments, supporting Martech businesses with specialist and senior hiring.

Swaran Sandhu leads Ultimate Asset’s SaaS & Martech practice, supporting start-ups, scale-ups and established technology businesses across sales, customer success, partnerships, GTM and leadership hiring.

Martech careers

Looking for your next Martech role?

Explore live opportunities across sales, customer success, partnerships, marketing and leadership with Martech businesses in the UK and internationally.

Browse live Martech roles
Martech recruitment FAQs

Martech recruitment, answered.

What is Martech recruitment?

Martech recruitment is specialist hiring for businesses that build technology used by marketing, customer and commercial teams. This includes customer data platforms, CRM, marketing automation, personalisation, loyalty, ecommerce, analytics, measurement and AI-powered marketing technology.

What Martech roles does Ultimate Asset recruit?

Ultimate Asset recruits across sales, customer success, account management, partnerships, marketing, pre-sales and senior leadership. Roles range from Account Executives and Customer Success Managers to VP Sales, CMO, CRO, Managing Director and Country Manager appointments.

Does Ultimate Asset offer Martech executive search?

Yes. Ultimate Asset provides research-led executive search for senior and business-critical Martech appointments, including commercial, marketing, country leadership and C-suite roles.

Where does Ultimate Asset recruit Martech talent?

Ultimate Asset supports Martech hiring across the UK & Europe, North America and Asia, including local searches, international expansion and multi-market team builds.

Can Ultimate Asset help hire passive Martech candidates?

Yes. Many senior and specialist Martech candidates are not actively applying for roles. Ultimate Asset maps relevant businesses and approaches suitable people directly through targeted search and headhunting.