Recruiting across the Martech ecosystem.
Ultimate Asset recruits across the wider marketing technology ecosystem, including customer data, automation, CRM, personalisation, loyalty, ecommerce, analytics, measurement and AI-powered Martech.
Sales & Revenue
Sellers and revenue leaders who can navigate Martech buying groups, where the CMO, CIO, data and ecommerce teams often all have a say in the decision.
Customer & Partnerships
The people who drive adoption, renewal and expansion once a platform is live, and who build the agency, SI and technology partnerships that extend its reach.
Marketing & GTM
Marketers who can sell marketing technology to marketers, an audience that knows every campaign tactic and expects a sharper story as a result.
Leadership
Leaders who set commercial direction, open new markets and take responsibility for revenue across a country, a region or the whole business.
Different hires need different search strategies.
Contingent search
Success-based specialist recruitment for clearly defined commercial, customer, marketing and GTM roles.
- Individual specialist hires
- Established briefs
- Active team growth
Executive search
Research-led search for senior, confidential and business-critical appointments.
- CRO / CMO
- VP Sales
- Managing Director
- Country Manager
- Confidential replacement
- Market-entry leadership
Exclusive / project search
Dedicated search support for priority hiring, multiple related roles and commercial team builds.
- New team builds
- Multiple GTM hires
- International expansion
- Time-sensitive strategic roles
Built on long-term relationships.
Ultimate Asset has supported Martech businesses across specialist commercial and leadership hiring, including organisations operating across customer data, marketing technology and related SaaS markets.
Martech recruitment across three global regions.
UK & Europe
Ultimate Asset supports Martech businesses hiring across the UK and European markets, from specialist GTM appointments to senior commercial and market-entry leadership.
North America
We support businesses hiring commercial, customer and leadership talent across North America, including international platforms expanding locally and North American companies building overseas capability.
Asia
We support Martech businesses hiring across Asian markets where local customer relationships, market understanding and regional experience can be critical to successful expansion.
What should you pay Martech talent?
Median Enterprise Account Executive base
Median Sales Leadership base
Salary premium associated with AI and technical fluency
Ultimate Asset’s 2026 SaaS & Martech Salary Survey benchmarks compensation across commercial, marketing and leadership roles and looks at how technical capability and AI fluency are influencing the market.
Your Martech recruitment team.



James Lyon co-founded Ultimate Asset and leads retained executive search for senior Martech appointments, including CRO, CMO, VP Sales and country leadership roles.
Alex Swain works across leadership and GTM marketing appointments, supporting Martech businesses with specialist and senior hiring.
Swaran Sandhu leads Ultimate Asset’s SaaS & Martech practice, supporting start-ups, scale-ups and established technology businesses across sales, customer success, partnerships, GTM and leadership hiring.
Looking for your next Martech role?
Explore live opportunities across sales, customer success, partnerships, marketing and leadership with Martech businesses in the UK and internationally.
Browse live Martech rolesMartech recruitment, answered.
What is Martech recruitment?
Martech recruitment is specialist hiring for businesses that build technology used by marketing, customer and commercial teams. This includes customer data platforms, CRM, marketing automation, personalisation, loyalty, ecommerce, analytics, measurement and AI-powered marketing technology.
What Martech roles does Ultimate Asset recruit?
Ultimate Asset recruits across sales, customer success, account management, partnerships, marketing, pre-sales and senior leadership. Roles range from Account Executives and Customer Success Managers to VP Sales, CMO, CRO, Managing Director and Country Manager appointments.
Does Ultimate Asset offer Martech executive search?
Yes. Ultimate Asset provides research-led executive search for senior and business-critical Martech appointments, including commercial, marketing, country leadership and C-suite roles.
Where does Ultimate Asset recruit Martech talent?
Ultimate Asset supports Martech hiring across the UK & Europe, North America and Asia, including local searches, international expansion and multi-market team builds.
Can Ultimate Asset help hire passive Martech candidates?
Yes. Many senior and specialist Martech candidates are not actively applying for roles. Ultimate Asset maps relevant businesses and approaches suitable people directly through targeted search and headhunting.