Reports to: Strategic Lead

Role Overview

We are seeking a Senior Strategist to play a central role in strengthening our agency’s strategic capability. This is a leadership-focused position responsible for shaping how we approach customer marketing, guiding commercial decisions, and connecting insight, data, and creativity to deliver measurable results.

The successful candidate will work closely with sector teams to ensure our clients benefit from rigorous, commercially grounded strategies. This role will also involve establishing best-practice standards, processes, and tools that will underpin the growth of the strategy function over time.

Key Responsibilities

Define and Advocate the Agency’s Strategic Approach

• Establish a clear strategic framework for the agency, highlighting our differentiators and demonstrating how strategy drives business outcomes.

• Ensure consistency in the use of strategic thinking across client projects, internal processes, and new business opportunities.

• Act as a visible champion of strategic thinking internally, raising understanding and confidence in the value of strategy.

Lead Client Strategy

• Develop customer strategies that turn business goals into actionable plans and measurable results.

• Identify key decisions that have the most significant impact on performance.

• Build trusted relationships with senior client stakeholders, guiding decisions with objectivity and insight.

• Elevate the ambition and quality of client work across assigned sectors.

Enable Creativity through Strategic Clarity

• Produce concise, high-quality briefs that give creative teams direction and confidence while leaving room for innovation.

• Challenge and refine client briefs where necessary to ensure they are insight-driven.

• Collaborate with data and creative teams to make sure customer journeys and touchpoints meet the agency’s strategic standards.

Drive Insight-Led Planning and Business Impact

• Work with analytics teams to interpret data and translate insights into actionable strategies.

• Identify opportunities to improve targeting, optimization, and customer experience.

• Ensure strategy consistently aligns with commercial outcomes and guides investment decisions.

Support New Business Efforts

• Lead the strategic component of pitches, structuring the story and demonstrating clear customer logic.

• Present the agency’s strategic approach persuasively to increase success in new business.

Build and Strengthen the Strategy Function

• Develop tools, templates, and best practices to support a high-performing strategy team.

• Mentor account teams to improve upstream thinking and enhance the quality of client briefs.

• Generate demand for strategic services, supporting future growth of the function.

Collaborate Effectively Across Teams

• Partner with sector leads, creative, data, and delivery teams to ensure strategy is executed successfully.

• Contribute to client documentation, schedules, and strategic processes as required.

• Provide clarity and calm leadership in complex or ambiguous situations.

Additional Duties

• Undertake other responsibilities reasonably within the scope of the role.

Measures of Success (First Year)

• A clearly defined and widely adopted agency-wide strategic proposition.

• Increased organic growth across key clients, with strategy recognized as a core driver.

• Noticeable improvement in the quality of internal and client-facing briefs, leading to stronger creative outcomes.

• Tangible contributions to new business wins through high-quality strategic input.

• Customer journeys that are more coherent, insight-driven, and commercially focused.

• Demand for strategic support exceeds individual capacity, supporting expansion of the strategy team.

Experience and Background

• Minimum of eight years in a leading data-driven communications or CRM agency at a senior strategist level.

• Demonstrable experience in developing commercially meaningful, insight-led customer strategies.

• Proven ability to write compelling briefs and design journeys that influence creative direction.

• Strong experience influencing senior client stakeholders.

• Track record of contributing to successful pitches and new business wins.

Core Skills and Competencies

Strategic Thinking

• Ability to simplify complex challenges into structured, actionable strategies.

• Skilled at connecting data, creativity, and commercial outcomes through customer journey design.

• Capable of communicating the agency’s strategic proposition clearly and persuasively.

Creative and Communication Skills

• Translate complex ideas into clear, compelling language.

• Inspire creative teams with insight-led briefs and strategic guidance.

• Confident presenting to clients and in new business settings.

Data and Insight Literacy

• Work effectively with analytics to extract actionable insights.

• Understand segmentation, targeting, lifecycle, and test-and-learn methodologies.

Commercial Acumen

• Connect strategic thinking to value creation and investment decisions.

• Make decisions that balance ambition with practical commercial considerations.

Collaborative Leadership

• Influence and inspire without relying on hierarchy.

• Raise standards constructively, bringing clarity and calm to ambiguity.

• Develop capability across account and client teams.

Additional Responsibilities

Health & Safety: Take reasonable care of your own health and safety, and that of colleagues, using equipment appropriately.

Information Security & Data Protection: Comply with the company’s information security and data protection policies, including GDPR requirements.