Account Coordinator – Adtech
Account Coordinator
Salary £30-40K + quarterly bonus + stocks
An exciting new role has come across my desk with a very smart AdTech connected TV / Data business. They are an established Scale Up Tech business with silicon valley origins!
What do they do for TV users?
- Their technology is built into Smart TVs and allows Smart TV owners to find new TV shows, movies etc… based on their viewing habits, as it tracks and measures data on the content you consume (consensually of course!)
- This data subsequently powers their content recommendation engine, helping you find that content you didn’t even know that you were going to love or crave (just yet!).
- Don’t know what to watch on TV with dinner? Trying to find a follow up to a killer series you watched but nothing’s sticking? Tired of watching re-runs of old favourites?
This tool eliminates all the above problems for Smart TV users.
How does this work for digital advertising?
As you can already imagine, the advertising potential of knowing what Smart TV content people are consuming, when they are consuming it, where they’re consuming it and then the subsequent tracking of that information is boundless, as this data can be utilised to provide actionable insights for brands.
- This business can use that data to deliver tailored and targeted ads across your digital platforms (mobile/laptop/desktop/tablet etc..) based on that viewing data.
- They can then target people watching specific TV shows about a specific theme and at a specific time to ensure you’re targeting the right consumers with the relevant ads on digital while they’re scrolling, web browsing while watching TV.
- It’s a strong product and is highly valued by agencies & brands! Connected TV is a strong growth area within media and this business are one of the best around when it comes to digital activations.
The role:
- They’re looking for an junior AdTech professional to work as an senior AM, working closely with sales and their with media agencies and setting up media activations and are willing to pay well, including stocks.
- Ideally you’ll be working with agencies already in current role and have limited experience upselling, leading post-sales client conversations, and reporting back/setting up campagins and ensuring smooth delivery of ad campaigns.
- You’ll need between 1-2 years’ digital advertising sales experience & a proven track record in media/digital sales.
- You’ll have a background in client services, ideally working with media agencies with a managed service & will have strong knowledge of digital advertising.
- You’ll be entrepreneurial. This business have been a real success story and want ambitious and motivated candidates who thrive in a scale up environment! They often promote internal talent, so it’s a great place for sellers to build a career and develop with the business.
Interested in learning more? Apply here and get in touch!