Ad Ops Specialist (Programmatic) – AdTech:

About the Company:

My client, a leading mobile AdTech company, fosters a sociable and close-knit company culture that resembles a small family. They prioritize creating an environment where employees feel valued, supported, and encouraged to collaborate.

The company strongly believes in sustainability and strives to be a leader in promoting positive change within the advertising ecosystem. In their commitment to sustainability, they go beyond words by taking tangible actions. They actively seek out tech partners who prioritize sustainability and require partners to demonstrate their efforts to reduce carbon footprint and emissions. Even if it means working with slightly more expensive partners, they willingly absorb the costs to align with their sustainability goals and support the well-being of the planet. This dedication to sustainability makes them a forward-thinking and responsible player in the advertising industry!

They have also just moved to a swanky new office in central London, having outgrown their previous office!

Job Summary:

They are currently seeking a highly skilled and experienced Ad Ops Specialist to join a leading mobile AdTech company and play a crucial role in launching their programmatic offering. The ideal candidate will have extensive experience with SSPs (Supply-Side Platforms) and DSPs (Demand-Side Platforms) across multiple platforms. As an Ad Ops Specialist, you will work closely with clients, internal teams, and external partners to ensure the successful execution and optimization of programmatic campaigns.

Responsibilities:

Programmatic Campaign Management:

• Oversee the end-to-end management of programmatic campaigns, including setup, implementation, trafficking, and optimization.
• Collaborate with clients to understand their campaign objectives and translate them into effective programmatic strategies.
• Monitor campaign performance, identify areas for improvement, and implement optimization tactics to achieve KPIs.
• Conduct regular analysis and reporting on campaign performance, providing actionable insights to clients and internal stakeholders.
• Ensure compliance with industry standards, privacy regulations, and best practices.

SSP and DSP Expertise:

• Possess deep knowledge and hands-on experience with various SSPs and DSPs across multiple platforms.
• Configure and manage integrations with SSPs and DSPs, including setup, troubleshooting, and ongoing maintenance.
• Stay up-to-date with the latest industry trends, new platform releases, and emerging programmatic technologies.

Technical Implementation:

• Collaborate with cross-functional teams to ensure seamless technical implementation and integration of programmatic solutions.
• Work closely with clients to gather and implement necessary technical requirements, such as ad tags, tracking pixels, and creative assets.
• Conduct thorough quality assurance (QA) checks to ensure accurate implementation and troubleshoot any technical issues that arise.

Relationship Management:

• Build and maintain strong relationships with clients, DSPs, SSPs, and other ad tech partners.
• Act as a trusted advisor to clients, providing strategic recommendations and guidance on programmatic campaign planning and execution.
• Collaborate with internal teams to ensure excellent customer service and address client inquiries or concerns in a timely manner.

Qualifications:

• Bachelor’s degree in Advertising, Marketing, or a related field (preferred).
• Proven experience (roughly 3 years minimum) working in programmatic advertising and ad operations.
• Strong understanding of programmatic ecosystem, including SSPs, DSPs, ad exchanges, and data management platforms (DMPs).
• Hands-on experience with various SSPs and DSPs across multiple platforms.
• Proficiency in ad trafficking, ad tagging, and campaign setup across multiple platforms.
• Solid analytical skills with the ability to interpret data, identify trends, and optimize campaign performance.
• Familiarity with HTML, JavaScript, and ad-serving technologies.
• Excellent communication and interpersonal skills to collaborate effectively with internal and external stakeholders.
• Strong attention to detail and ability to multitask in a fast-paced, deadline-driven environment.
• Certifications in programmatic advertising (e.g., Google Ad Manager, The Trade Desk) are a plus.

If you are passionate about programmatic advertising, possess a strong technical aptitude, and thrive in a dynamic and innovative environment, this is an exciting opportunity to join a leading mobile AdTech company.

Salary level (circa) £45K + 25% bonus (paid quarterly) based on a combination of KPI’s and company performance! 

Please Apply here if interested in learning more!