Senior Digital Marketing Executive – B2B SaaS
My client is a leading SaaS mar-tech business. They are renowned in the industry for pioneering new ways to communicate with customers whilst they are in the purchase journey. What they do is mathematically proven to generate a significant uplift in sales once deployed. They are now looking for a new Senior Digital Marketing Executive to join their small but mighty marketing team to oversee their digital marketing efforts.
As the Senior Digital Marketing Executive you will manage their paid ads budgets, implement campaigns across biddable channels like PPC and Paid Social (in particular LinkedIn) to generate MQLS into the sales funnel. You will oversee the organic search strategy and own publishing on the company website and own using GA4 to generate insights and reports to be presented to the leadership team.
They’re looking for someone with strong experience implementing PPC & LinkedIn campaigns that generate a strong ROI. They’re looking for a superuser of GA4 to understand how campaigns are performing and someone who loves telling stories with that data and presenting it to senior leaders. You must be eager to learn new marketing channels like events.