Head of Marketing Operations & Analytics

Hybrid – 2 – 3 days in the Office

The Role:

We are working exclusively with one of the leading Marketing Science Learning and Development Businesses on this exciting role. We’re seeking a Head of Marketing Operations & Analytics — a hybrid of marketing operations leader, data strategist, and commercial enabler. You will own the marketing data foundation and lifecycle engine, empowering smarter and faster decision-making across the business.

Reporting into the Marketing Director, you will partner closely with sales, marketing other functions, ensuring alignment on metrics, priorities, and performance. This is both a strategic and hands-on role: building scalable systems today while shaping tomorrow’s marketing engine.

What You’ll Do:

• HubSpot Leadership – Administer and optimise HubSpot (or equivalent CRM/automation), ensuring data quality, workflows, lead scoring, campaign set-up, and seamless sales integration.
• Data & Reporting – Build and manage dashboards (Looker Studio/Tableau/Power BI). Use SQL and data warehouses (BigQuery/Snowflake) to deliver reporting on funnel performance, CAC, LTV, cohorts, and attribution.
• Attribution & Tracking – Own GA4/GTM including server-side tagging, validating pixels and events across channels, and ensuring robust multi-touch attribution.
• Experimentation & Lifecycle – Design and analyse A/B tests, segment audiences, and manage journeys to improve acquisition, conversion, and retention.
• Mixed-Media Marketing Modelling – Develop and apply marketing mix models across paid, owned, and earned channels, combining traditional attribution with advanced statistical approaches to optimise spend and ROI.
• ETL & Data Flows – Operate tools like Fivetran or Hightouch to integrate product, CRM, and finance data into marketing reporting.
• AI Integration – Apply AI to accelerate reporting, automate workflows, and generate actionable insights.
• Performance Governance – Drive regular reviews, scrutinising results across campaigns, alumni engagement, and sales handoffs.
• Cross-Functional Alignment – Act as the connector between Sales, Delivery, and Marketing to maintain one version of the truth.
• Data Advocacy – Build analytics literacy across teams, helping colleagues use data for smarter decisions.