Industry Lead, CPG and Retail

London | Digital Advertising | Senior Commercial Leadership

For the world’s biggest consumer brands, digital advertising has become far more complex.

CPG and retail marketers are being asked to build brands, drive measurable growth and prove the impact of every pound invested, all while audiences fragment across platforms, channels and devices. The businesses that win are no longer looking for another media supplier. They want partners who understand their category, their customers and the commercial challenges sitting behind the brief.

This global digital advertising business has built its proposition around that idea.

Rather than approaching clients with a single format or channel, the business works across both brand and performance objectives, helping major advertisers translate audience insight, technology and media into measurable growth.

As the business continues to invest in its most important customer relationships, it is now looking for an Industry Lead for CPG and Retail to take ownership of some of its largest and most sophisticated partnerships.

This is a senior commercial role, but it is not simply about managing revenue.

You will become a strategic partner to major consumer brands, building relationships with C level marketers, agency leadership and senior commercial stakeholders. The challenge is to understand how each organisation works, where its growth priorities sit and how digital advertising can help solve the business problems behind its marketing objectives.

From there, you will build long term joint strategies with clients.

That could mean identifying new growth opportunities across brand and performance media, developing a broader partnership across multiple brands, or bringing together internal specialists to solve a complex marketing challenge. You will lead those conversations from opportunity through to execution, coordinating teams across sales, strategy, insight, product and client services.

The role requires someone who can operate comfortably inside large, complex organisations. CPG and retail businesses often involve multiple brands, agencies, marketing teams and decision makers, so influence and stakeholder management will be every bit as important as sales ability.

You will also bring a strongly consultative approach.

Rather than simply presenting products, you will use data, market understanding and commercial insight to identify where clients can grow. You will turn those opportunities into clear recommendations, quantify the potential impact and present a compelling case to senior customers.

The right person will likely bring eight or more years of experience across digital advertising, consultative sales, business development or digital marketing, with a strong track record of managing significant advertiser and agency relationships.

Experience owning seven figure commercial partnerships will be important, alongside confidence engaging executive level stakeholders and navigating complex matrix organisations.

A background within CPG or retail would be particularly valuable, as would experience in communications planning and building cross channel strategies. You should understand both brand and performance marketing, and be able to connect the two when discussing growth with sophisticated advertisers.

This is an opportunity for someone who wants to move beyond traditional media sales and take genuine ownership of a category.

You will have the scale of a global advertising business behind you, access to senior customers and the opportunity to shape how some of the world’s most significant consumer brands approach digital growth.

If you understand the CPG and retail landscape, know how to grow complex client partnerships and want a role where commercial success is built through strategy as much as sales, get in touch.