Voice search and AR/VR are two of the most exciting technologies emerging today, and they have the potential to revolutionize the way we interact with commerce media.
Voice search allows consumers to use their voice to search for products and services online. This can be a much faster and more convenient way to shop, especially for people who are on the go or who have difficulty typing.
AR/VR allows consumers to experience products and services in a more immersive way. For example, consumers can use AR to try on clothes before they buy them, or to see how a piece of furniture would look in their home. VR can be used to transport consumers to virtual stores or to give them a tour of a product or service.
How voice search and AR/VR will impact the consumer experience
Voice search and AR/VR can impact the consumer experience in a number of ways. For example:
- Make shopping more convenient and efficient: Voice search and AR/VR can make shopping more convenient and efficient by allowing consumers to search for products and services, and to experience them in a more immersive way. This can save consumers time and effort, and it can make shopping more enjoyable.
- Provide more personalized recommendations: Voice search and AR/VR can be used to collect data about consumers’ shopping habits and preferences. This data can then be used to provide consumers with more personalized recommendations. For example, a voice-activated shopping assistant could recommend products to consumers based on their past purchases and browsing history.
- Increase consumer engagement: Voice search and AR/VR can increase consumer engagement by making shopping more interactive and immersive. For example, consumers could use AR to try on clothes before they buy them, or to see how a piece of furniture would look in their home. This could lead to consumers spending more time shopping and to them being more likely to make a purchase.
Opportunities for brands
Voice search and AR/VR offer a number of opportunities for brands. For example:
- Create more immersive and engaging shopping experiences: Brands can use voice search and AR/VR to create more immersive and engaging shopping experiences for their customers. For example, brands could use AR to allow customers to try on clothes before they buy them, or to see how a piece of furniture would look in their home.
- Collect more data about consumers’ shopping habits and preferences: Brands can use voice search and AR/VR to collect more data about consumers’ shopping habits and preferences. This data can then be used to improve products and services, and to create more targeted marketing campaigns.
- Increase brand loyalty: By creating more immersive and engaging shopping experiences, and by collecting more data about consumers’ shopping habits and preferences, brands can increase brand loyalty.
Conclusion
Voice search and AR/VR are two of the most exciting technologies emerging today, and they have the potential to revolutionize the way we interact with commerce media. For brands, voice search and AR/VR offer a number of opportunities to create more immersive and engaging shopping experiences, to collect more data about consumers’ shopping habits and preferences, and to increase brand loyalty.
Here are some specific examples of how brands are already using voice search and AR/VR to enhance the commerce media experience for consumers:
- Sephora: Sephora uses AR to allow customers to try on makeup and lipstick before they buy them.
- IKEA: IKEA uses AR to allow customers to see how furniture would look in their home before they buy it.
- Warby Parker: Warby Parker uses AR to allow customers to try on glasses before they buy them.
- Amazon: Amazon uses voice search to allow customers to search for products and services using their voice.
- Walmart: Walmart uses voice search to allow customers to search for products and services in its stores using their voice.
These are just a few examples of how brands are using voice search and AR/VR to enhance the commerce media experience for consumers. As these technologies continue to develop, we can expect to see even more innovative and engaging ways for brands to use them to connect with their customers and drive sales.
