The teams that make Adtech businesses grow.
We recruit across the wider Adtech ecosystem, from specialist individual contributors through to regional and global leadership.
Roles we recruit.
From specialist individual contributors to regional and global leadership, we support Adtech businesses hiring one role or building a whole function.
One specialist joining an existing team, for example the Agency Sales hire who will open new agency relationships.
Several connected hires built as one programme. Select a function to see the team.
The people who set direction for a country, a region or the whole business, often appointed through confidential executive search.
Adtech businesses we have hired for.




















Adtech hiring, shaped around the search.
Our role goes beyond sourcing CVs. We help clients define the brief, benchmark compensation, map the relevant market and engage passive candidates, through to offer.
Contingent search
Specialist hiring paid on success.
For commercial, marketing, client services, programmatic and specialist hires where speed, network and market reach matter.
Explore contingent searchExecutive search
Retained, research-led search for senior and business-critical appointments.
Our founders and senior team work directly on leadership searches, market-entry appointments and confidential senior hires.
Explore executive searchProject & multi-hire search
Dedicated support for team builds, international expansion and multiple searches running together.
Ideal where a business is launching into a market, creating a new commercial function or hiring several people against one growth plan.
Adtech searches, delivered.
Hivestack
Ultimate Asset worked as an extension of Hivestack's leadership team during a period of rapid international growth, delivering senior commercial and leadership appointments across Europe, Asia and the Americas.
Read the Hivestack case studyCriteo
An exclusive search project to build a new Agency Sales function at speed during Criteo's shift toward commerce and retail media.
Read the Criteo case study"Ultimate Asset understood the brief and delivered top talent at a critical time for our business in a competitive market."
Adtech recruitment across UK & Europe, North America & Asia.
Adtech businesses rarely grow within one market. We support clients hiring locally, entering new regions and building teams across multiple countries.
Our longest-established network, covering London and the wider UK alongside key European markets including Germany, France, Spain, the Nordics and beyond.
We support local specialist hiring, European commercial builds and international businesses entering the region.
We work with US and international Adtech businesses hiring across commercial, GTM and leadership functions.
This includes companies building locally as well as North American businesses expanding into UK & Europe.
Our international network extends across key Asian markets, supporting leadership, market-entry and specialist commercial appointments.
We help clients identify people who combine local market knowledge with experience operating inside international technology businesses.
What do Adtech roles pay?
Salary expectations vary significantly by role, scope and business stage, but current benchmarks give hiring teams a useful starting point.
Median Adtech commercial leadership base salary.
Median Agency Sales base salary.
Typical VP Sales base salary range.
Our 2026 Adtech Salary Survey benchmarks commercial leadership, agency sales, client direct, account management, publisher development, programmatic, marketing and advertising operations roles across the UK market.
Specialist recruiters. Senior search experience.
Adtech search at Ultimate Asset spans specialist contingent hiring through to retained executive search, supported by senior people who have worked inside these markets for years.




Matt Bolshaw co-founded Ultimate Asset in 2005 and works on senior and executive appointments across international Adtech markets.
James Lyon co-founded Ultimate Asset and leads retained and senior search assignments across international advertising and technology businesses.
Alex Swain works across leadership and GTM marketing appointments, supporting growing businesses with specialist and senior hiring.
James Johnson leads specialist Adtech hiring across commercial and GTM roles internationally.
Looking for your next Adtech role?
We work with Adtech businesses across the UK & Europe, North America and Asia on commercial, marketing, programmatic and leadership opportunities.
Browse our current vacancies or register your interest for roles that may not yet be public.
Browse live rolesCommon questions.
What roles does an Adtech recruitment agency recruit for?
Ultimate Asset recruits across commercial, sales, programmatic, client services, marketing and leadership functions within Adtech. Typical searches include Agency Sales, Client Direct Sales, Business Development, Partnerships, Account Management, Customer Success, Programmatic, Ad Operations, Marketing, Country Managers, Sales Leadership and C-suite appointments.
Does Ultimate Asset recruit Adtech sales roles?
Yes. Sales and revenue hiring is a core part of our Adtech work, spanning Agency Sales, Client Direct, Enterprise Sales, Business Development, Partnerships and senior sales leadership.
Can Ultimate Asset help with Adtech executive search?
Yes. Ultimate Asset runs retained, research-led executive searches for senior Adtech appointments including Country Managers, Managing Directors, VP-level leaders and C-suite roles. Searches can be confidential, international and multi-market.
Where does Ultimate Asset recruit Adtech talent?
We recruit across the UK & Europe, North America and Asia, supporting clients hiring within one market as well as businesses expanding internationally.
What do Adtech sales and leadership roles pay?
Ultimate Asset's 2026 UK salary data places median Agency Sales base salary at approximately £80,000 and median commercial leadership base salary at approximately £160,000. Actual compensation varies by seniority, market, scope and company.
What types of Adtech companies does Ultimate Asset work with?
We work across the wider advertising technology ecosystem, including programmatic, CTV, retail and commerce media, data, measurement, advertising platforms and AI-powered advertising. Our client base ranges from growing specialist businesses to established international platforms.
How does Ultimate Asset find passive Adtech candidates?
Our searches combine established market networks with targeted market mapping and direct outreach. This allows us to approach relevant candidates who may not be actively applying to advertised roles.
Why is Adtech recruitment specialist?
Adtech sits across advertising, technology, media and data, so strong candidates often need to understand both the technology and the commercial ecosystem around it. Depending on the role, that can mean experience across agency groups, brands, DSPs, SSPs, publishers, data platforms or international market entry.