Adtech Recruitment

Adtech recruitment for commercial, GTM and leadership teams.

Ultimate Asset is a specialist Adtech recruitment and executive search partner, helping advertising technology businesses hire sales, programmatic, client services, marketing and leadership talent across the UK & Europe, North America and Asia.

We have recruited across digital advertising and technology since 2005, supporting businesses from growth-stage platforms to established global companies with specialist hires, market entry, team builds and senior leadership appointments.

UK & Europe · North America · Asia
Adtech expertise

The teams that make Adtech businesses grow.

We recruit across the wider Adtech ecosystem, from specialist individual contributors through to regional and global leadership.

01Programmatic & Media BuyingProgrammatic & Media BuyingDSPs, trading desks and platforms that buy media automatically, at scale.
02Publisher Monetisation & SupplyPublisher Monetisation & SupplySSPs, exchanges and yield businesses helping publishers earn more from their inventory.
03CTV, Streaming & VideoCTV, Streaming & VideoPlatforms and sellers bringing addressable advertising to connected TV and online video.
04Retail & Commerce MediaRetail & Commerce MediaRetailers, marketplaces and technology partners turning shopper data into media revenue.
05Measurement, Attribution & AttentionMeasurement, Attribution & AttentionBusinesses proving what advertising actually delivers, from attribution to attention metrics.
06Data, Identity & Clean RoomsData, Identity & Clean RoomsData platforms, identity solutions and clean rooms built for a privacy-first market.
07Verification, Brand Safety & FraudVerification, Brand Safety & FraudCompanies protecting advertisers from fraud, unsafe placements and wasted spend.
08AI & Advertising AutomationAI & Advertising AutomationBusinesses applying AI to planning, buying, optimisation and campaign workflow.
09Creative TechnologyCreative TechnologyPlatforms for building, personalising and serving ad creative across channels.
10DOOH, Audio & Emerging ChannelsDOOH, Audio & Emerging ChannelsDigital out-of-home, audio and newer channels becoming programmatically bought.
11Gaming, Mobile & App AdvertisingGaming, Mobile & App AdvertisingAd networks, mediation and growth platforms for mobile apps and games.
12Privacy, Sustainability & Ad InfrastructurePrivacy, Sustainability & Ad InfrastructureBusinesses building the compliance, carbon reduction and core infrastructure of the ecosystem.

Roles we recruit.

From specialist individual contributors to regional and global leadership, we support Adtech businesses hiring one role or building a whole function.

One specialist joining an existing team, for example the Agency Sales hire who will open new agency relationships.

Several connected hires built as one programme. Select a function to see the team.

The people who set direction for a country, a region or the whole business, often appointed through confidential executive search.

Trusted by

Adtech businesses we have hired for.

Vistar MediaTeadsPerionDailymotionCrimtanSamba TVShowHeroesMiQTaboolaVioogVistar MediaTeadsPerionDailymotionCrimtanSamba TVShowHeroesMiQTaboolaVioog
How we work

Adtech hiring, shaped around the search.

Our role goes beyond sourcing CVs. We help clients define the brief, benchmark compensation, map the relevant market and engage passive candidates, through to offer.

01

Contingent search

Specialist hiring paid on success.

For commercial, marketing, client services, programmatic and specialist hires where speed, network and market reach matter.

Explore contingent search
02

Executive search

Retained, research-led search for senior and business-critical appointments.

Our founders and senior team work directly on leadership searches, market-entry appointments and confidential senior hires.

Explore executive search
03

Project & multi-hire search

Dedicated support for team builds, international expansion and multiple searches running together.

Ideal where a business is launching into a market, creating a new commercial function or hiring several people against one growth plan.

Who we work with

Built for businesses where the hire matters.

Our Adtech work is particularly valuable when a hire has a direct impact on revenue, market entry, customer growth or leadership.

Submit your brief
  • An Adtech scale-up entering the UK & Europe
  • A North American platform building its first European commercial team
  • A business creating or rebuilding an agency sales function
  • An established Adtech company replacing a senior commercial leader
  • A business making a confidential or market-critical executive appointment
  • A business that simply needs the right person, in a role where getting the hire right matters
Selected work

Adtech searches, delivered.

Executive Search · Adtech · Japan

Finding the leader to launch Vistar Media in Japan.

When Vistar Media decided to establish its presence in Japan, the first hire was always going to matter. This was not simply about recruiting a senior salesperson. They needed someone capable of representing the business in-market, building credibility from day one and laying the foundations for future growth.

Rather than limiting the search to people already working in digital out-of-home, we mapped the broader Japanese advertising technology ecosystem, spanning platforms, DSPs, SSPs, publishers and adjacent businesses, to identify senior leaders with local credibility and international experience. The retained search resulted in the appointment of Yosuke Maekawa as Country Manager, Japan.

Read the Vistar Media case study
At a glance
Search
Country Manager, Japan
Search model
Retained Executive Search
Location
Japan
Outcome
Yosuke Maekawa appointed Country Manager, Japan
Adtech · Global team build

Hivestack

23
Senior hires
15
Markets
7
Months

Ultimate Asset worked as an extension of Hivestack's leadership team during a period of rapid international growth, delivering senior commercial and leadership appointments across Europe, Asia and the Americas.

Read the Hivestack case study
Adtech · Commercial team build

Criteo

12
Agency Sales hires
2
London & Barcelona
3
Months

An exclusive search project to build a new Agency Sales function at speed during Criteo's shift toward commerce and retail media.

Read the Criteo case study
"Ultimate Asset understood the brief and delivered top talent at a critical time for our business in a competitive market."
Head of Agency Sales, Criteo
Global Adtech search

Adtech recruitment across UK & Europe, North America & Asia.

Adtech businesses rarely grow within one market. We support clients hiring locally, entering new regions and building teams across multiple countries.

UK & Europe

Our longest-established network, covering London and the wider UK alongside key European markets including Germany, France, Spain, the Nordics and beyond.

We support local specialist hiring, European commercial builds and international businesses entering the region.

North America

We work with US and international Adtech businesses hiring across commercial, GTM and leadership functions.

This includes companies building locally as well as North American businesses expanding into UK & Europe.

Asia

Our international network extends across key Asian markets, supporting leadership, market-entry and specialist commercial appointments.

We help clients identify people who combine local market knowledge with experience operating inside international technology businesses.

2026 market intelligence

What do Adtech roles pay?

Salary expectations vary significantly by role, scope and business stage, but current benchmarks give hiring teams a useful starting point.

£160k

Median Adtech commercial leadership base salary.

£80k

Median Agency Sales base salary.

£120k–£200k

Typical VP Sales base salary range.

Our 2026 Adtech Salary Survey benchmarks commercial leadership, agency sales, client direct, account management, publisher development, programmatic, marketing and advertising operations roles across the UK market.

Your Adtech search team

Specialist recruiters. Senior search experience.

Adtech search at Ultimate Asset spans specialist contingent hiring through to retained executive search, supported by senior people who have worked inside these markets for years.

Matt Bolshaw
Matt Bolshaw
Founder & CEO
Executive Search · Global
James Lyon
James Lyon
Founder & CEO
Executive Search · Global
Alex Swain
Alex Swain
Managing Director
Leadership & Marketing · Global
James Johnson
James Johnson
Director
Adtech · Global

Matt Bolshaw co-founded Ultimate Asset in 2005 and works on senior and executive appointments across international Adtech markets.

James Lyon co-founded Ultimate Asset and leads retained and senior search assignments across international advertising and technology businesses.

Alex Swain works across leadership and GTM marketing appointments, supporting growing businesses with specialist and senior hiring.

James Johnson leads specialist Adtech hiring across commercial and GTM roles internationally.

For candidates

Looking for your next Adtech role?

We work with Adtech businesses across the UK & Europe, North America and Asia on commercial, marketing, programmatic and leadership opportunities.

Browse our current vacancies or register your interest for roles that may not yet be public.

Browse live roles
Adtech recruitment

Common questions.

What roles does an Adtech recruitment agency recruit for?

Ultimate Asset recruits across commercial, sales, programmatic, client services, marketing and leadership functions within Adtech. Typical searches include Agency Sales, Client Direct Sales, Business Development, Partnerships, Account Management, Customer Success, Programmatic, Ad Operations, Marketing, Country Managers, Sales Leadership and C-suite appointments.

Does Ultimate Asset recruit Adtech sales roles?

Yes. Sales and revenue hiring is a core part of our Adtech work, spanning Agency Sales, Client Direct, Enterprise Sales, Business Development, Partnerships and senior sales leadership.

Can Ultimate Asset help with Adtech executive search?

Yes. Ultimate Asset runs retained, research-led executive searches for senior Adtech appointments including Country Managers, Managing Directors, VP-level leaders and C-suite roles. Searches can be confidential, international and multi-market.

Where does Ultimate Asset recruit Adtech talent?

We recruit across the UK & Europe, North America and Asia, supporting clients hiring within one market as well as businesses expanding internationally.

What do Adtech sales and leadership roles pay?

Ultimate Asset's 2026 UK salary data places median Agency Sales base salary at approximately £80,000 and median commercial leadership base salary at approximately £160,000. Actual compensation varies by seniority, market, scope and company.

What types of Adtech companies does Ultimate Asset work with?

We work across the wider advertising technology ecosystem, including programmatic, CTV, retail and commerce media, data, measurement, advertising platforms and AI-powered advertising. Our client base ranges from growing specialist businesses to established international platforms.

How does Ultimate Asset find passive Adtech candidates?

Our searches combine established market networks with targeted market mapping and direct outreach. This allows us to approach relevant candidates who may not be actively applying to advertised roles.

Why is Adtech recruitment specialist?

Adtech sits across advertising, technology, media and data, so strong candidates often need to understand both the technology and the commercial ecosystem around it. Depending on the role, that can mean experience across agency groups, brands, DSPs, SSPs, publishers, data platforms or international market entry.