Please note: The business is finishing for Christmas this week, so applications will be reviewed during the first week of January.

In a sector where time, insight, and human connection matter more than ever, one care technology business was built to challenge the status quo. From the outset, the mission was clear: to help care providers move beyond outdated systems and give teams the tools they need to deliver truly proactive, person led care. The belief was simple. When technology works properly, it frees people up to focus on what matters most: supporting healthier, happier lives.

Today, that mission is being lived every day by thousands of care providers across the UK. The platform supports tens of thousands of people, helping care teams anticipate needs earlier, reduce risk, and make smarter decisions with confidence. By replacing clunky software with intuitive, insight driven tools, the business is quietly raising the standard of care across the sector.

Behind the product sits a purpose driven, collaborative team. This is a scale up environment shaped by curiosity, accountability, and a genuine desire to build something meaningful. People are trusted to own their craft, work closely across disciplines, and challenge how things have always been done. Impact matters here, both commercially and socially.

Following a period of strong momentum, including the onboarding of new key and enterprise customers, the business is now entering an important next phase. With a growing and increasingly diverse customer base, there is a clear opportunity to rethink how relationships are built, nurtured, and celebrated over time. To lead this shift, the team is now hiring a Lifecycle Marketing Manager, a newly created role and the first dedicated hire focused on customer lifecycle and advocacy.

This is a genuine build from scratch opportunity. As Lifecycle Marketing Manager, you will define the lifecycle marketing playbook, shaping how the business engages customers from onboarding and adoption through to renewal, advocacy, and community. You will design segmentation, journeys, and campaigns that feel timely, relevant, and human, while pioneering the company’s first structured co marketing and customer advocacy initiatives.

Working closely with go to market teams, product, and revenue operations, you will own lifecycle journeys within the CRM, ensure campaigns are executed effectively across channels, and continuously test and optimise performance against clear goals. You will spend time building relationships with customers, often face to face, uncovering stories worth telling, developing partnerships, and helping grow a community across the social care sector through content, events, and shared learning.

This role will suit someone who enjoys defining strategy as much as delivering it. You are likely to bring experience in lifecycle, loyalty, community, or partnerships marketing within a B2B or SaaS environment, with strong hands on capability across HubSpot, content creation, and campaign execution. You are comfortable working with data, collaborating cross functionally, and navigating ambiguity in a fast moving scale up.

Most importantly, you are motivated by mission. If you want to take ownership of a critical growth area, shape how a growing customer community is engaged, and play a meaningful role in improving care through technology, this could be a powerful next step.

If this sounds like the kind of role where you could do the best work of your career, we’d love to start the conversation.