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Forget dusty billboards and stale bus stop posters. 2024 is serving up a global feast of Out-of-Home (OOH) and Digital Out-of-Home (DOOH) experiences that are as spicy as a Sichuan hotpot and as immersive as a Tokyo karaoke bar. From Times Square showstoppers to Rio beachside stunners, get ready to ditch the crystal ball and gaze at glass towers as we explore the hottest OOH/DOOH trends taking over the world:

Tech That Makes Ads Think:

Imagine a Piccadilly Circus billboard that transforms your face into a model rocking the latest Gucci shades. Or picture a Dubai bus shelter displaying real-time flight updates based on your Emirates boarding pass. Yep, that’s the future of OOH/DOOH, where facial recognition, location tracking, and even weather sensors weave magic, tailoring ads to your every whim. No more generic pitches about lawnmowers in high-rise districts, courtesy of tech giants like Intel and Cisco powering the smarts behind the screens.

Personalization Power:

One-size-fits-all is so 2023. OOH/DOOH is getting personal in 2024, whispering sweet nothings of targeted ads directly into your ear (well, not literally, but you get the idea). Whether you’re a caffeine connoisseur in London or a K-pop fanatic in Seoul, brands like Nike and L’Oreal will be using your interests, demographics, and even purchase history to craft messages that resonate like a perfectly tuned Spotify playlist.

Omnichannel Orchestra:

OOH/DOOH isn’t a lone wolf anymore. It’s joining forces with your phone, smartwatch, and even your smart fridge to create a harmonious omnichannel symphony. See a teaser ad for a new Adidas sneaker on your phone? Boom, the full-fledged campaign explodes across a Samsung DOOH screen on your commute. It’s a seamless, omnichannel experience that’ll have you humming the brand’s tune all day long.

Interactive Playground:

Passive viewing is passé. 2024 is all about getting up close and personal with OOH/DOOH. Think touchscreens that let you customize ads like a pro DJ, augmented reality games that turn city streets into digital playgrounds (think Pokemon Go on steroids!), and interactive polls where you become the puppeteer, choosing the next ad that graces your local bus stop. It’s an interactive revolution that’ll make you feel like a kid in a candy store – minus the sticky fingers, hopefully.

Sustainable Spark:

But wait, there’s more! This dazzling display of tech and personalization comes with a healthy dose of eco-consciousness. From energy-efficient screens to recycled materials, OOH/DOOH is going green. And with campaigns promoting sustainability initiatives, like Patagonia’s recent “Don’t Buy This Jacket” campaign, it’s a win-win for both brands and the planet.

So,  buckle up! The 2024 OOH/DOOH adventure is about to begin. Whether you’re navigating the neon maze of Tokyo or basking on the beaches of Rio, get ready for a sensory overload of personalized messages, interactive experiences, and tech-powered wizardry. And remember, this is just the beginning. The future of OOH/DOOH is as bright as a thousand LED screens, and it’s going to be one heck of a ride!

Check out these cool examples of OOH/DOOH innovation in action:

  • Samsung’s Times Square takeover:
    Image of Samsung's Times Square takeover
  • Nike’s interactive billboard in Shanghai:
    Image of Nike's interactive billboard in Shanghai
  • Patagonia’s “Don’t Buy This Jacket” campaign:
    Image of Patagonia's Don't Buy This Jacket campaign