VP Sales – Brand Direct
I’m partnering with a well-established international advertising technology business looking to appoint a senior commercial leader to build its direct relationships with major UK brands.
This is a high-profile, hands-on new business role for someone with a genuine network of CMOs, Marketing Directors, Heads of Media and senior digital decision-makers.
The opportunity is not about inheriting an established agency patch. You will be responsible for opening senior brand conversations, creating demand before a formal brief exists and converting those relationships into meaningful, long-term revenue.
The business offers a sophisticated combination of consumer insights, media activation and campaign measurement, helping major advertisers make smarter marketing decisions and connect investment to tangible business outcomes.
The role will involve:
• Building and executing a UK brand-direct sales strategy
• Developing a high-value pipeline across enterprise advertisers
• Personally leading complex opportunities from first conversation through to close
• Selling strategic outcomes rather than individual media formats
• Turning initial campaigns into broader, longer-term commercial partnerships
• Working closely with product, insights, strategy and activation teams
• Helping shape the company’s wider brand-direct proposition
The ideal background:
• Proven success selling advertising, data, insights, media or marketing technology directly to major brands
• An active and commercially usable network of senior UK marketers
• Clear evidence of personally originating and closing significant revenue
• Strong consultative selling skills and confidence operating at CMO level
• Experience creating opportunities without relying on agency-issued briefs
• Comfortable remaining hands-on and carrying an individual revenue target
Relevant backgrounds could include AdTech, MarTech, consumer data, measurement, CTV, premium media, commerce media, DOOH or strategic brand partnerships.
This is a genuine opportunity to take ownership of a developing commercial channel within an international business that already has strong technology, resources and market credibility.
For a confidential conversation, message me directly or apply below.
