VP Sales – Brand Direct

VP Sales – Brand Direct

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  • Hybrid
  • London
  • Up to £130,000 base + commission £

I’m partnering with a well-established international advertising technology business looking to appoint a senior commercial leader to build its direct relationships with major UK brands.

This is a high-profile, hands-on new business role for someone with a genuine network of CMOs, Marketing Directors, Heads of Media and senior digital decision-makers.

The opportunity is not about inheriting an established agency patch. You will be responsible for opening senior brand conversations, creating demand before a formal brief exists and converting those relationships into meaningful, long-term revenue.

The business offers a sophisticated combination of consumer insights, media activation and campaign measurement, helping major advertisers make smarter marketing decisions and connect investment to tangible business outcomes.

The role will involve:

• Building and executing a UK brand-direct sales strategy

• Developing a high-value pipeline across enterprise advertisers

• Personally leading complex opportunities from first conversation through to close

• Selling strategic outcomes rather than individual media formats

• Turning initial campaigns into broader, longer-term commercial partnerships

• Working closely with product, insights, strategy and activation teams

• Helping shape the company’s wider brand-direct proposition

The ideal background:

• Proven success selling advertising, data, insights, media or marketing technology directly to major brands

• An active and commercially usable network of senior UK marketers

• Clear evidence of personally originating and closing significant revenue

• Strong consultative selling skills and confidence operating at CMO level

• Experience creating opportunities without relying on agency-issued briefs

• Comfortable remaining hands-on and carrying an individual revenue target

Relevant backgrounds could include AdTech, MarTech, consumer data, measurement, CTV, premium media, commerce media, DOOH or strategic brand partnerships.

This is a genuine opportunity to take ownership of a developing commercial channel within an international business that already has strong technology, resources and market credibility.

For a confidential conversation, message me directly or apply below.

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Job Overview
Offered Salary
Up to £130,000 base + commission
Job Location
London
Job Type
Hybrid
Consultant

James Johnson

Director, Adtech

James has been one of the UK\'s go to Adtech recruiters across Sales, Account Management, Ad Ops & programmatic for the best part of 15 years. He brings a wealth of technical and market expertise to every hire.