Head of Sales

B2B SaaS and Marketing Technology | Central London | Hybrid, 3 days in the office | c. £100,000 base plus 2x OTE

For consumer brands, trust, customer experience and reputation have become major commercial differentiators.

This established B2B SaaS business helps well known consumer brands understand their customers better, build stronger relationships and turn customer insight into measurable commercial performance.

The company is profitable, established and has real momentum across enterprise, mid market and SMB customers. The product is proven, the customer base is strong and there is no dependency on the next funding round.

Now they want to take the UK new business team to another level.

They are creating a brand new Head of Sales role, reporting directly into the C suite, to bring the team together under one commercial leader and build a more predictable, high performing sales operation.

This is a genuine player coach position.

You will lead a team of AEs and SDRs, setting the rhythm, standards and culture, while staying close to the market yourself. You will still carry some of your own opportunities, support the team on important deals and step into senior customer conversations when it can change the outcome.

You will own the pipeline, forecast and revenue number, as well as the annual commercial plan.

That means understanding exactly how the funnel works. Where pipeline is coming from. How opportunities convert. Where deals stall. What ACV looks like. How MRR and ARR are moving. And what needs to change to improve performance.

You will also have the freedom to develop the team around you.

There is scope to recruit, coach and reshape the structure as the business grows, while creating clearer accountability and developing the next generation of sales leaders within the team.

They are looking for someone who is currently, or was recently, leading a SaaS sales team of around 3 to 10 AEs, ideally within Martech, SaaS Adtech, affiliate technology or a related category.

You must still be close to selling.

They want someone who has personally closed deals recently, understands what good execution looks like and is happy to lead from the front rather than manage purely through dashboards.

You should also be able to demonstrate exactly how you have improved a sales team.

What was attainment before and after? What happened to pipeline? Did conversion improve? Did deal sizes grow? What did you personally change?

A CV with clear commercial numbers will stand out.

Experience selling into consumer facing brands will be particularly useful, especially across sectors such as travel, retail or similar categories.

Most importantly, this role needs someone bright, ambitious and accountable.

Someone who knows SaaS metrics inside out, understands how to create a strong sales culture and is comfortable owning the outcome when the number moves in either direction.

For the right person, the opportunity is significant.

You are joining a proven, profitable SaaS business with an existing team and established market position, but stepping into a newly created leadership role with genuine scope to shape what the next version of the UK sales organisation looks like.

Central London | Hybrid, 3 days per week | c. £100,000 base plus 2x OTE

Please note, this role is specifically for an experienced SaaS sales leader. Candidates coming solely from agency or non SaaS backgrounds will not be suitable.

Get in touch at Swaran@ultimateasset.com to find out more. All conversations are treated in confidence.

Ultimate Asset is proud to be an equal employment opportunity employer. We do not discriminate based upon race, colour, gender, sexual orientation, gender identity, gender expression, age, status, origin, disability, or any other basis covered by law. All employment is decided on the basis of merit, qualification & business need.

We celebrate diversity and encourage you to apply to opportunities here at Ultimate Asset.

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