Country Manager – Japan | Global Ad Tech Pioneer

Location: Tokyo

Reports to: APAC Managing Director

About the company

Digital Out-of-Home (DOOH) is one of the most exciting, fast-evolving spaces in modern media. From digital billboards and retail screens to urban panels and transport hubs, 98% of people encounter DOOH advertising every week, it’s everywhere, and it’s powerful.

Our client is a global leader in ad technology, transforming how brands connect with audiences in the real world through data-driven, programmatic technology. Their platform helps marketers deliver precision-targeted campaigns across digital signage networks, seamlessly bridging the physical and digital worlds.

With offices across North America, EMEA, and APAC, they partner with leading brands and media owners to make DOOH more measurable, automated, and impactful than ever before.

About the role

As part of the company’s continued APAC expansion, they’re seeking a Country Manager to launch and lead the Japanese market.

This is a pivotal leadership role for a well-connected commercial leader with deep programmatic expertise and a strong understanding of Japan’s digital and AdTech ecosystem. You’ll own the go-to-market strategy, drive revenue across agencies and brands, and build a high-performing team from the ground up.

What you’ll do

• Develop and execute a comprehensive sales strategy to drive adoption across agencies, brands, and media owners in Japan
• Establish a compelling market positioning and value proposition based on local needs
• Build and nurture relationships with senior stakeholders across holding companies, agencies, and advertisers
• Collaborate with product and solutions teams to ensure strong product-market fit
• Define and track key performance metrics to drive consistent revenue growth
• Design and deliver the go-to-market plan, including partnerships and pricing models
• As the business scales, hire and lead a local commercial team to support growth
• Represent the brand at key industry events, panels, and thought leadership forums

What we’re looking for

• 8+ years of experience in digital advertising or ad tech, ideally with a DSP, SSP, or programmatic platform
• Proven track record in solution-based sales and new market development in Japan
• Strong existing network across agencies, brands, and media owners
• In-depth knowledge of programmatic trading, data, attribution, and media measurement
• Demonstrable understanding of DOOH media and technology
• Experience building teams and scaling operations in Japan
• Excellent negotiation, communication, and presentation skills
• Fluent in English and Japanese

Who you are

• Entrepreneurial, self-starting, and excited by the challenge of launching a new market
• Commercially savvy with a passion for digital innovation and DOOH media
• Confident navigating ambiguity and driving success in a startup-style environment
• Collaborative and hands-on, yet comfortable leading strategy and operations
• Calm under pressure, determined to build long-term client partnerships

Why this role?

This is a rare opportunity to spearhead the growth of a global ad tech leader in one of the world’s most dynamic advertising markets. You’ll have the backing of an international business with cutting-edge tech, but the autonomy to make your mark and shape the future of programmatic DOOH in Japan.

Interested?

Apply today or reach out confidentially to discuss how you can be part of the next big chapter in ad tech growth across APAC.