Skip to main content

What ChatGPT said about media agencies!

Yes, we’re aware, we are slightly late to the party but we’ve been trying ourselves to ensure we create the right prompts in order to get a “good” result from ChatGPT, and here is what it said about the differences between Independent Media Agencies & the Network Media Agencies.

It certainly reads more towards a client looking to select a new media agency, but in truth it’s not a bad read!

I’ll let you be the judge of it, take it away ChatGPT…

​Media agencies play an essential role in the advertising industry, providing strategic planning, buying and implementation of media campaigns. They work with businesses of all sizes to create effective media plans and ensure that their clients’ messages are heard by the right people at the right time. However, not all media agencies are created equal, and there are distinct differences between independent media agencies and network media agencies.

Independent Media Agencies

Independent media agencies are typically smaller, privately owned companies that specialize in media planning and buying. They operate independently of larger advertising conglomerates, which means they have more flexibility to work with a wide range of clients and offer a more personalized approach to each account. Some examples of independent media agencies include the7starsBountiful Cow, The Kite Factory, and Walk-in Media.

One of the biggest advantages of working with an independent media agency is their ability to be nimble and flexible. Because they are not tied to a larger network, they can quickly adapt to changes in the industry and client needs. Independent agencies often have a more entrepreneurial spirit, which can lead to innovative and creative solutions for clients.

Another advantage of working with independent agencies is their focus on relationships. Independent agencies often have strong relationships with media vendors and publishers, which can result in better pricing and more favorable terms for their clients. Additionally, because they work with fewer clients, independent agencies can often provide a more personalized level of service, with more direct access to senior staff.

However, independent media agencies may have less buying power and resources than network agencies. They may not have the same access to data and technology platforms that larger agencies have, which can limit their ability to provide insights and analysis. Additionally, independent agencies may not have the same level of global reach as network agencies, which can be a disadvantage for clients with international campaigns.

Network Media Agencies

Network media agencies are typically part of larger advertising conglomerates, such as GroupM, Havas Media Group, or Omnicom Media Group. These agencies have access to significant resources, buying power, and technology platforms that allow them to provide a wide range of services to their clients. They often have a global presence, with offices in multiple countries and the ability to coordinate campaigns across borders.

One of the biggest advantages of working with a network media agency is their scale. Network agencies have a large team of experts, including data analysts, strategists, and media buyers, who can provide a wide range of services to clients. They have access to sophisticated technology platforms that can provide insights and analysis on consumer behavior, audience targeting, and media performance. Additionally, because they have a large number of clients, they can negotiate better pricing and terms with media vendors and publishers.

However, working with a network agency can also have its drawbacks. Because of their size, network agencies may be less nimble and flexible than independent agencies, with more bureaucracy and decision-making processes. Additionally, because they work with a large number of clients, individual clients may not receive the same level of personalized attention as they would from an independent agency.

Conclusion In conclusion, both independent media agencies and network media agencies have their advantages and disadvantages. Independent agencies offer a more personalized level of service, with a focus on relationships and innovation. Network agencies provide scale, resources, and global reach, with access to sophisticated technology platforms and data analysis. Ultimately, the best choice for a client will depend on their specific needs and goals, as well as their budget and preferences.

You can check out our latest Media agency opportunities here or get in touch with the following:

Alex Swain ( or Sam Tooke (