Technology Spotlight
A conversation with Shirley Smith, VP Sales, EMEA of Flashtalking brought to you by Ultimate Asset.
“We want everyone to thrive at Flashtalking and help us solve some of our industry’s most dynamic problems”
What is Flashtalking’s elevator pitch?
Flashtalking is a leading independent ad tech platform for delivering, optimising, and measuring digital advertising across all channels and devices. We provide AI and automation and across production, versioning, and distribution of creative. Through personalisation we ensure the most relevant and impactful brand message reaches the right consumer at the right moment. And we deploy intelligence for a deep understanding of what messages are connecting with different audiences and environments with granularity and transparency of data. Our innovative solutions enable advertisers to drive higher performance through data-driven insights, dynamic creative optimisation, and real-time analytics, ultimately helping brands to engage audiences more effectively and efficiently.
What business problem does Flashtalking solve?
Our technology bridges the gap between creative and media. We provide automation to connect the silos between teams and our solutions operate at scale across CTV, video, display, social, native, audio, and retail media channels. We also integrate with existing technology stacks to optimise campaigns through DSPs, DAMs, ad servers, verification providers, measurement tools, and more.
What sets Flashtalking apart from competitors?
Our company stands apart by offering a comprehensive suite of omnichannel creative and activation solutions across all major digital channels. These include Display, Online Video (OLV), Connected TV (CTV), Audio, and Paid Social platforms such as Meta, TikTok, Snapchat, LinkedIn, Pinterest, X, Google Demand Gen, and soon Reddit. At the heart of our offering is a market-leading Dynamic Creative Optimisation (DCO) and personalisation platform. This platform integrates advanced development tools, streamlined workflows, and strategic best practices, enabling hundreds of the world’s leading brands, to deliver impactful, tailored campaigns.
We also provide an integrated verification solution, accredited by the MRC, that natively combines performance data with viewability and brand safety metrics. This eliminates the need for additional tagging and ensures data consistency without discrepancies. Our platform incorporates Creative Intelligence powered by AI, allowing creative files to be scanned and tagged with metadata. This capability delivers actionable insights through intuitive charts and graphs, driving optimizations that enhance campaign effectiveness.
Our expertise is further underscored by our global reach and support infrastructure. With a proven history of managing enterprise-level ad-serving needs, we offer an extensive global footprint and unmatched service for our clients. Together, these capabilities empower brands to achieve unparalleled personalisation, measurement, and performance.
Who is your primary target audience? What are their needs and pain points?
Our primary target audience are enterprise advertisers looking for seamless activation across channels. We work closely with all partners in the eco-systems including DSP’s, publishers, verification, social platforms, DAM’s and measurement tools. Typically their pain points are related to speed-to-market, measurement, and creative innovation across multiple media channels
How does Flashtalking solve these need states of the audience and fill the gap in the market? What is the value you bring to them?
Our solutions address these challenges through powerful AI tools, API integrations, and creative workflow designed to streamline processes and elevate campaign performance.
Speed-to-Market
- Campaign trafficking across social publishers is complex and time-consuming. Flashtalking simplifies this with a creative automation and trafficking platform that centralises everything and integrates with third-party tools like Photoshop and After Effects.
- Effortlessly render and preview creatives. Ensure every ad looks perfect before launch with real-time previews.
- Feeds capabilities streamline the creation of powerful automated advertising to drive success across retargeting, betting, real-time, weather and store locator ads while also supporting data integrations.
- Generative AI has revolutionised how we develop and customise ads. Swiftly produce diverse content, tailor ads precisely for targeted audiences, and efficiently test variations for optimal performance.
- Streamline ad verification, trafficking, and media activation. We reduce the campaign trafficking process from 2–4 days to just hours.
Creative Innovation
- Supercharge team productivity with AI-driven tools for creative production and analytics. Use our technology to orchestrate your creative and media with confidence.
- Quickly customise creatives with dynamic elements such as logos, overlays, images, videos, and calls-to-action.
- Accelerate production workflows to allow for creative experimentation without delays.
- Since we neither buy nor sell media, and thanks to our robust integrations with publishers and DSPs, we’ve certified a wide range of custom rich media and CTV formats to run at scale.
Measurement & Insights
- Our advanced analytics and cookieless tracking solutions deliver unparalleled data visibility.
- Advertisers gain a true understanding of campaign reach and frequency, conversion attribution and performance metrics, plus AI creative intelligence and insights.
Describe your company culture.
Our culture is one of diversity, inclusivity, empathy, community, and innovation. We want everyone to thrive at Flashtalking and help us solve some of our industry’s most dynamic problems while providing a best-in-class customer experience.
A conversation with Shirley Smith, VP Sales, EMEA
Technology spotlight is a brand new series brought you by the team at Ultimate Asset. Our aim is to highlight brilliant technology across the advertising & marketing industries. From their elevator pitch, to the problem they are trying to solve, we hope you can take something new away from each interview. With over 50,000 new technology businesses incorporated in the UK each year, there will be something for everybody.
Ultimate Asset are a boutique global digital recruitment consultancy, specialisting in hires in adtech, martech, media owners, brands and media agencies. With over 20 years of recruitment heritage in media, we support businesses across the UK, Europe, Asia & North America.
Want to be part of the next Technology Spotlight? Get in touch with
Alex Swain, Managing Director via Alex@ultimateasset.com
